Pretty Lethal Design’s team was tasked with helping to build a local craft cannabis identity that serves new and experienced vape and concentrate users a reliable product known for quality and value while echoing the vibrant yet laid-back style of California.

Reflect the spirit of the Bay Area while showcasing the local quality and value, showing the vibrancy the product brings to life.

“Through our work, we’re helping more people embrace the journey, connect with the moment, and celebrate our beautiful state.”

Review marketing team’s brand positioning, value proposition, brand promise, messaging, and market research to develop creative strategy that is in alignment.Develop moodboards centered around the brand strategy to provide a visual for clients [typography, color, photography]Logo and brand explorationExecute creative direction to create full brand identity—from researching and personalizing fonts, to developing patterns, setting color palette