Discovery & Impact event communications

An event series highlighting key work of UChicago Medicine physicians and scientists– ranging from research, to clinical trials, and patient care–the series helps to educate and engage donors.

Roles + Responsibilities

Creative Direction. Co-Branding. Marketing Strategy. Print. Digital Asset Creation. Illustration. Animation.

Other creatives working on projects over the years:
Carla Bellido, Bethany Hubbard, Scott Ummel

Highlighting science. Creating a captivating series.

In collaboration with the events team at UChicago, the creative team found ways to elevate the brand through introducing beautiful images and speciality printing to capture people’s imagination to drive attendance.

The visuals tap into the exploration of the human body and the mysteries of science, with every fold revealing new information.

(An invite launching a center at UChicago focused on wellness and the microbiome. The invitation is on soft touch paper and the dial turns for a more interactive invite. Recipients said that family members and children would play with the cover.)

Discovery & Impact Invitation: Fighting Cancer

Soft Touch Paper with Die Cut, Neenah Star Dreams Paper

Discovery & Impact Invitation: Immunotherapy

Translucent Cover Wrap, Neenah Star Dreams Paper, Blue Foil

Discovery & Impact Invitation: Cardiology

Translucent Belly Band, Neenah Star Dreams Paper, Silver Foil

Disovery & Impact Virtual (COVID Edition): Aging

Building on the branding of previous Discovery & Impact dinners, it was important to remain consistent while also building out more digital assets and animation.