Role: Creative Director | Pretty Lethal Designs

More information coming soon– this page is a work in progress.

Please learn more about Aviator Farms here: aviatorfarms.com

Collaborate with marketing team to develop strategy and positioning. Take client vision and objectives to outline creative strategy. Develop moodboards + color directions in an effort to align vision with client. Execute identity by curating fonts, developing color palettes that help organize various cannabis strains, illustrations, and logo iterations.

Objective: Build a brand that stands out in the cannabis industry and pays homage to its heritage and small batch farming.

Aviator Farms is owned by a family that’s been been lovingly tending their fields in North Carolina for generations. The matriarch of the family, Rebecca, was one of the first female pilots in the area and is known as the “Pea Patch Pilot”.

With love for both land and people, the Pea Patch Pilot turned the fields into something that was nurturing for both: organic hemp and vegetables. Her son-in-law Scott tends the fields with gentleness and care, knowing where each plant is on the farm. We knew telling this story was going to be something special.

A visual exploration: showing the story of the farm in the visuals.